{"id":63,"date":"2023-10-02T22:13:34","date_gmt":"2023-10-02T20:13:34","guid":{"rendered":"http:\/\/www.janabunkus.com\/?p=63"},"modified":"2024-11-19T17:09:15","modified_gmt":"2024-11-19T15:09:15","slug":"preses-relize-novecojis-vai-tomer-aktuals-komunikacijas-riks","status":"publish","type":"post","link":"https:\/\/www.janabunkus.com\/en\/preses-relize-novecojis-vai-tomer-aktuals-komunikacijas-riks\/","title":{"rendered":"PRESS RELEASE \u2013 AN OUTDATED BUT STILL CURRENT COMMUNICATION TOOL"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sabiedriskaj\u0101s attiec\u012bb\u0101s (SA) viena no galvenaj\u0101m m\u0113r\u0137auditorij\u0101m ir mediji, jo tie\u0161i pateicoties medijiem iesp\u0113jams sasniegt visliel\u0101ko auditorijas da\u013cu. Par sen\u0101ko un efekt\u012bv\u0101ko komunik\u0101cijas r\u012bku sadarb\u012bb\u0101 ar \u017eurn\u0101listiem vienm\u0113r tikusi uzskat\u012bta preses rel\u012bze, \u0161odien d\u0113v\u0113ta ar\u012b par zi\u0146u vai jaunumu rel\u012bzi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jaunumu rel\u012bze, kuru organiz\u0101cijas vai klienta v\u0101rd\u0101 raksta sabiedrisko attiec\u012bbu speci\u0101lists, pamat\u0101 ir zi\u0146u st\u0101sts, uzrakst\u012bts zi\u0146u stil\u0101, un tiek izplat\u012bts medijiem ar m\u0113r\u0137i pan\u0101kt t\u0101l\u0101ku publicit\u0101ti. (Kelleher, T. Public Relations, 2018)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Att\u012bstoties mediju veidiem un digit\u0101lajai komunik\u0101cijai aizvien bie\u017e\u0101k publiskaj\u0101 telp\u0101 izskan retorisks jaut\u0101jums: vai preses rel\u012bze ir dz\u012bva? Proti, vai \u0161is SA \u0101r\u0113j\u0101s komunik\u0101cijas r\u012bks ir aktu\u0101l\u0101kais un efekt\u012bv\u0101kais sazi\u0146ai ar m\u016bsdienu medijiem, \u017eurn\u0101listiem? \u0160o jaut\u0101jumu uzdod gan SA profesion\u0101\u013ci, mekl\u0113jot aizvien efekt\u012bv\u0101kus komunik\u0101cijas veidus sadarb\u012bbai ar vis\u0101m m\u0113r\u0137auditorij\u0101m, gan pa\u0161i mediji, gan uz\u0146\u0113m\u0113ji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da\u017e\u0101das replikas dzird\u0113tas par \u0161o komunik\u0101cijas r\u012bku, viens no tiem \u2013 tas ir novecojis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGandr\u012bz viss komunik\u0101cijas pasaul\u0113 ir main\u012bjies p\u0113d\u0113jo desmitga\u017eu, gadu, stundu laik\u0101. Un tom\u0113r viena vec\u0101s taktikas relikts ir saglab\u0101jusies krietni p\u0113c termi\u0146a beig\u0101m: preses rel\u012bze. \u0160im vecmod\u012bgajam p\u0101rdo\u0161anas r\u012bkam bija liela j\u0113ga l\u0113n\u0101k\u0101 laikmet\u0101,\u201d 2016.gad\u0101 rakst\u012bja \u017eurn\u0101ls Forbs, vair\u0101k sliecoties uz to, ka min\u0113tais SA \u0101r\u0113j\u0101s komunik\u0101cijas r\u012bks ir novecojis. (<a href=\"https:\/\/www.forbes.com\/sites\/mariansalzman\/2016\/04\/08\/press-release-dead-or-alive\/?sh=39e4c5446bbe\">https:\/\/www.forbes.com\/sites\/mariansalzman\/2016\/04\/08\/press-release-dead-or-alive\/?sh=39e4c5446bbe<\/a> )<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016bsdienu patie\u0161\u0101m hipersavienot\u0101 pasaule, komunik\u0101cijas \u0101trums un neviennoz\u012bm\u012bg\u0101s diskusijas par \u0161o komunik\u0101cijas r\u012bku, mudin\u0101ja mani veikt nelielu p\u0113t\u012bjumu, ievietojot aptaujas anketu Facebook un LinkedIn. \u0160\u012bs aptaujas m\u0113r\u0137is bija noskaidrot, kuram \u012bsti ir taisn\u012bba: tiem, kuri saka, ka preses rel\u012bze joproj\u0101m ir efekt\u012bvs r\u012bks sadarb\u012bb\u0101 ar \u017eurn\u0101listiem, vai tiem, kuri saka, ka preses rel\u012bze nu jau ir v\u0113sture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aptauj\u0101 kop\u0101 piedal\u012bj\u0101s 165 respondenti \u2013 nav daudz, tom\u0113r sniedz ieskatu, ko par \u0161o jaut\u0101jumu dom\u0101 tie\u0161i komunik\u0101cijas profesion\u0101\u013ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">76,5% respondentu atbild\u0113ja, ka joproj\u0101m sav\u0101 ikdienas sadarb\u012bb\u0101 ar \u017eurn\u0101listiem izmanto preses rel\u012bzi. Tas no kopskaita ir liels r\u0101d\u012bt\u0101js, lai secin\u0101tu, ka preses rel\u012bze neb\u016bt nav v\u0113sture, bet gan \u0161odiena. \u0160is rezult\u0101ts korel\u0113 ar\u012b ar jaut\u0101juma \u201cVai uzskat\u0101t preses rel\u012bzi k\u0101 efekt\u012bvu komunik\u0101cijas r\u012bku sazi\u0146ai ar medijiem?\u201d rezult\u0101tiem, kur redzams, ka 84,8% aptaujas dal\u012bbnieku atz\u012bm\u0113ja atbildi \u201cj\u0101\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iesp\u0113jams diskusijas par preses rel\u012bzes efektivit\u0101ti m\u016bsdien\u0101s raisa to kvalit\u0101te, proti, saturs. 79,5% respondentu uzsver, ka preses rel\u012bze ir jaunumu jeb zi\u0146u rel\u012bze, tas noz\u012bm\u0113, ka liela loma j\u0101piev\u0113r\u0161, k\u0101dos gad\u012bjumos veidojam preses rel\u012bzi, proti, vai vienm\u0113r tas, ko v\u0113lamies pav\u0113st\u012bt \u017eurn\u0101listiem un liel\u0101kai auditorijai patie\u0161\u0101m ir zi\u0146a jeb uz\u0146\u0113muma vai organiz\u0101cijas ikdienas notikums, kas mums pa\u0161iem ir svar\u012bgs, tom\u0113r nav unik\u0101ls glob\u0101l\u0101 kontekst\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u012bdz ar to nosl\u0113gum\u0101 piln\u012bgi dro\u0161i varu apgalvot, ka preses rel\u012bze nav \u201cmiris\u201d \u0101r\u0113j\u0101s komunik\u0101cijas r\u012bks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papildu inform\u0101cija: <a href=\"https:\/\/www.ereleases.com\/pr-fuel\/coke-killing-press-release\/\">https:\/\/www.ereleases.com\/pr-fuel\/coke-killing-press-release\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.coca-colacompany.com\/press-releases\/participation-in-dbaccess-global-consumer-conference\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jana Bunkus, Mg.sc.comm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J.B.Spark Communication<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0101lrunis: +371 29170955<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-pasts: <a href=\"mailto:info@janabunkus.com\">info@janabunkus.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foto: <a href=\"http:\/\/alphacrc.com\/blog-post\/press-releases-a-special-challenge-for-translators\/\">http:\/\/alphacrc.com\/blog-post\/press-releases-a-special-challenge-for-translators\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Sabiedriskaj\u0101s attiec\u012bb\u0101s (SA) viena no galvenaj\u0101m m\u0113r\u0137auditorij\u0101m ir mediji, jo tie\u0161i pateicoties medijiem iesp\u0113jams sasniegt visliel\u0101ko auditorijas da\u013cu. Par sen\u0101ko un efekt\u012bv\u0101ko komunik\u0101cijas r\u012bku sadarb\u012bb\u0101 ar \u017eurn\u0101listiem vienm\u0113r tikusi uzskat\u012bta preses rel\u012bze, \u0161odien d\u0113v\u0113ta ar\u012b par zi\u0146u vai jaunumu rel\u012bzi. Jaunumu rel\u012bze, kuru organiz\u0101cijas vai klienta v\u0101rd\u0101 raksta sabiedrisko attiec\u012bbu speci\u0101lists, pamat\u0101 ir zi\u0146u st\u0101sts, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":2,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":330,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/posts\/63\/revisions\/330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/media\/329"}],"wp:attachment":[{"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}