{"id":354,"date":"2021-12-20T17:22:28","date_gmt":"2021-12-20T15:22:28","guid":{"rendered":"http:\/\/www.janabunkus.com\/?p=354"},"modified":"2024-11-19T17:34:09","modified_gmt":"2024-11-19T15:34:09","slug":"ka-but-soli-prieksa-digitalas-transformacijas-laikmeta","status":"publish","type":"post","link":"https:\/\/www.janabunkus.com\/en\/ka-but-soli-prieksa-digitalas-transformacijas-laikmeta\/","title":{"rendered":"HOW TO BE A STEP AHEAD IN THE AGE OF DIGITAL TRANSFORMATION"},"content":{"rendered":"

Pand\u0113mija un ar to saist\u012btais digit\u0101l\u0101s transform\u0101cijas pa\u0101trin\u0101jums b\u016btiski ietekm\u0113jis visas nozares, un ar\u012b komunik\u0101cija nav iz\u0146\u0113mums.<\/strong><\/p>\n\n\n\n

V\u0113l nesen, izdzirdot v\u0101rdu \u201ckomunik\u0101cija\u201d, vair\u0101k vai maz\u0101k saprat\u0101m \u2013 \u201csabiedrisk\u0101s attiec\u012bbas\u201d, \u0161odien jau katrs iedom\u0101jamies ko citu: integr\u0113t\u0101 komunik\u0101cija, digit\u0101l\u0101 komunik\u0101cija, kr\u012bzes komunik\u0101cija, starppersonu komunik\u0101cija, starpkult\u016bru komunik\u0101cija, algoritmi, avatari, soci\u0101lie t\u012bkli, reput\u0101cija, z\u012bmolved\u012bba, internets, korporat\u012bv\u0101 soci\u0101l\u0101 atbild\u012bba utt. T\u0113laini sal\u012bdzinot \u2013 nometot zem\u0113 \u016bdens maisi\u0146u, \u016bdens iz\u0161\u0137\u012bst uz vis\u0101m pus\u0113m, tom\u0113r tas joproj\u0101m ir viens un tas pats \u016bdens. T\u0101pat ir ar komunik\u0101ciju \u2013 t\u0101 apvieno visos \u0161os da\u017e\u0101dos virzienus un aspektus, kuri nep\u0101rtraukti tiek papildin\u0101ti ar jauniem. Lab\u0101 zi\u0146a ir t\u0101, ka komunik\u0101cija arvien p\u0101rliecino\u0161\u0101k k\u013c\u016bst par strat\u0113\u0123isk\u0101s vad\u012bbas instrumentu, kas noz\u012bm\u0113, ka t\u0101d\u0113j\u0101di ir viegl\u0101k sasniegt komunik\u0101cijas un biznesa m\u0113r\u0137us, par ko pirms k\u0101da laika komunikatori v\u0113l var\u0113ja tikai sap\u0146ot, ta\u010du vienlaikus t\u0101 k\u013c\u016bst ar\u012b par izteiktu starpnozaru dimensiju.<\/p>\n\n\n\n

B\u016bt labiem speci\u0101listiem n\u0101kotn\u0113, nevis \u201cvakar\u201d<\/strong><\/p>\n\n\n\n

Lai sp\u0113tu veiksm\u012bgi pl\u0101not un vad\u012bt komunik\u0101ciju sav\u0101 uz\u0146\u0113mum\u0101 vai iest\u0101d\u0113, jaunajam speci\u0101listam vairs nepietiek tikai ar profesion\u0101laj\u0101m prasm\u0113m. 2020. gada Pasaules ekonomikas foruma zi\u0146ojum\u0101 par n\u0101kotnes darbam nepiecie\u0161amaj\u0101m prasm\u0113m tiek uzsv\u0113rts, ka tie\u0161i starpnozaru prasmes b\u016bs t\u0101s, ko piepras\u012bs darba dev\u0113js. Tam, k\u0101 jaunais profesion\u0101lis sp\u0113s risin\u0101t kompleksas probl\u0113mas, pl\u0101not savu darbu un uzst\u0101d\u012bt m\u0113r\u0137us, sp\u0113s b\u016bt rado\u0161s un m\u0101c\u0113s str\u0101d\u0101t komand\u0101, b\u016bs iz\u0161\u0137iro\u0161\u0101 loma. T\u0101tad, lai k\u013c\u016btu par veiksm\u012bgu n\u0101kotnes komunik\u0101cijas speci\u0101listu, b\u016bs gan j\u0101apg\u016bst virkne jaunu r\u012bku un meto\u017eu, gan j\u0101str\u0101d\u0101 pie savu starpnozaru prasmju att\u012bst\u012b\u0161anas.<\/p>\n\n\n\n

K\u0101 pied\u0101v\u0101t \u0161\u0101das zin\u0101\u0161anas topo\u0161ajiem speci\u0101listiem \u2013 tas patie\u0161\u0101m ir liels izaicin\u0101jums. Vi\u0146i grib b\u016bt labi speci\u0101listi n\u0101kotn\u0113, nevis \u201cvakar\u201d, un mums k\u0101 izgl\u012bt\u012bbas programmu veidot\u0101jiem tas ir j\u0101sp\u0113j pied\u0101v\u0101t, vai ar\u012b vismaz uz to ir j\u0101tiecas. Digit\u0101l\u0101s komunik\u0101cijas pasniedz\u0113js savu prezent\u0101ciju maina ik pa trim m\u0113ne\u0161iem, un \u0161obr\u012bd tas nevienu vairs nep\u0101rsteidz. Gribam to vai ne, m\u0113s izgl\u012bt\u012bbas sist\u0113mu esam spiesti \u201capgreidot\u201d t\u0101d\u0101 \u0101trum\u0101, k\u0101d\u0101 main\u0101s pasaule. Eso\u0161\u0101s programmas nep\u0101rtraukti pilnveidojam, k\u0101 profesion\u0101lajai augstskolai (kur\u0101 70% ir praktisko studiju un 30% teorijas) mums likumdo\u0161ana at\u013cauj katru gadu programmas ietvaros nomain\u012bt atsevi\u0161\u0137us studiju kursus. Vai nu m\u0113s main\u0101m kursu, vai piel\u0101gojam eso\u0161ajai videi. Ir pat t\u0101di kursi, par kuriem gadus divus atpaka\u013c priec\u0101j\u0101mies k\u0101 par unik\u0101liem un inovat\u012bviem, bet \u0161odien tie diem\u017e\u0113l vairs \u201cnestr\u0101d\u0101\u201d. Ir, protams, pamatlietas, kuras izgl\u012bt\u012bb\u0101 nemain\u012bsies neatkar\u012bgi no t\u0101, vai ir akmens vai digit\u0101lais laikmets, bet uz \u0161o argumentu izgl\u012bt\u012bbas j\u0113gu nevar balst\u012bt. Studenti jau \u0161odien grib sa\u0146emt to, kas b\u016bs 2070. gad\u0101, nevis kas ir 2021. gad\u0101.<\/p>\n\n\n\n

Izgl\u012bt\u012bba konkur\u0113 ar re\u0101lo dz\u012bvi<\/strong><\/p>\n\n\n\n

Jaunie\u0161i un studenti k\u013c\u016bst arvien pa\u0161pietiekam\u0101ki. T\u0101d\u0113\u013c, \u0161\u0137iet, ka darbinieki, nevis darba dev\u0113js, dr\u012bz pa\u0161i noteiks, k\u0101 vi\u0146i str\u0101d\u0101s \u2013 kl\u0101tien\u0113 vai att\u0101lin\u0101ti. Tas draud visp\u0101r pazaud\u0113t izgl\u012bt\u012bbas j\u0113gu. K\u0101da gan man j\u0113ga m\u0101c\u012bties to, kas bija divus gadus atpaka\u013c? Izgl\u012bt\u012bbai \u0161obr\u012bd vair\u0101k nek\u0101 jebkad ir j\u0101konkur\u0113 ar re\u0101lo dz\u012bvi, re\u0101lo pieredzes g\u016b\u0161anu praks\u0113, jo k\u0101da gan j\u0113ga ir m\u0101c\u012bties, ja augstskol\u0101 tiek pied\u0101v\u0101ts tas, kas realit\u0101t\u0113 jau ir pieredz\u0113ts pirms vair\u0101kiem gadiem? J\u0101saprot, ka pasaule nekad vairs neb\u016bs t\u0101da, k\u0101da t\u0101 ir bijusi, jaut\u0101jums ir par to, k\u0101 katra profesija, katrs bizness vai indiv\u012bds var veiksm\u012bg\u0101k piel\u0101goties \u0161ai situ\u0101cijai. Ja agr\u0101k pie pa\u0161reiz\u0113j\u0101s situ\u0101cijas b\u016btu non\u0101ku\u0161i 10 gadu griezum\u0101, tad tagad, pateicoties pand\u0113mijai, tas jau ir noticis. \u0160obr\u012bd pasaule ir non\u0101kusi \u201cjaunaj\u0101 norm\u0101laj\u0101\u201d, un rodas arvien jauni jaut\u0101jumi \u2013 k\u0101da b\u016bs n\u0101kotnes komunik\u0101cija? K\u0101ds b\u016bs veiksm\u012bgs jaunais komunik\u0101cijas jomas speci\u0101lists? Kas un k\u0101 ir j\u0101m\u0101ca jaunajam profesion\u0101lim, lai vi\u0146\u0161 apg\u016btu visas nepiecie\u0161am\u0101s prasmes?<\/p>\n\n\n\n

K\u0101 sak\u0101rtot digit\u0101lo p\u0101rvald\u012bbu<\/strong><\/p>\n\n\n\n

Ir ierasti run\u0101t par labu p\u0101rvald\u012bbu ikvien\u0101 nozar\u0113. Komunik\u0101cijas cilv\u0113kiem (un ne tikai) to gribas attiecin\u0101t ar\u012b uz digit\u0101lo komunik\u0101ciju un digit\u0101lo nozari kopum\u0101. \u0160obr\u012bd tiek vainoti soct\u012bkli par glob\u0101lo \u201cbardaku\u201d, k\u0101ds ir izveidojies digit\u0101l\u0101s komunik\u0101cijas lauk\u0101. Un pamatoti. Daudzos p\u0101rk\u0101pumus, kas ir regul\u0101ri \u201cgad\u012bju\u0161ies\u201d digit\u0101lajiem mil\u017eiem \u201cGoogle\u201d, \u201cFacebook\u201d u.c. nevar nepaman\u012bt. P\u0101rk\u0101pumi attiec\u012bb\u0101 uz \u201cfake news\u201d regul\u0113jumu, attiec\u012bb\u0101 uz datu nopl\u016bdi, negat\u012bvo ietekmi uz jaunie\u0161iem, b\u0113rniem, cenz\u016bru, viedok\u013cu ierobe\u017eo\u0161anu.<\/p>\n\n\n\n

Vienlaikus tas ir st\u0101sts ar\u012b par m\u016bsu katra pa\u0161a atbild\u012bbu. Valda tot\u0101la visat\u013caut\u012bbas saj\u016bta, un skumj\u0101kais \u2013 lai paustu savu viedokli, nav nepiecie\u0161ami nek\u0101di pier\u0101d\u012bjumi. Ir j\u0101uzlabo medijprat\u012bba un j\u0101saprot, ka m\u0113s katrs esam atbild\u012bgs par \u0161\u012bs vides veido\u0161anu, ko m\u0113s public\u0113jam un ar ko dal\u0101mies. T\u0101 ir k\u0101 paral\u0113l\u0101 pasaule, kas eksist\u0113 l\u012bdztekus m\u016bsu ikdienas dz\u012bvei. T\u0101 vairs sen nav vide, kur\u0101 ieejam ka\u0137\u012b\u0161u foto apskat\u012bties, t\u0101 ir vide, kur\u0101 veidojam da\u017e\u0101da veida, tostarp biznesa sadarb\u012bbu. \u0160\u012b probl\u0113ma v\u0113l tikai plet\u012bsies pla\u0161um\u0101, t\u0101d\u0113\u013c ar\u012b Latvijai ir j\u0101dom\u0101 par to, k\u0101 atbild\u012bgi p\u0101rvald\u012bt \u0161o vidi. Ne velti par nepiecie\u0161am\u012bbu ieviest \u012bpa\u0161u ministra amatu digitaliz\u0101cijas jaut\u0101jumu risin\u0101\u0161anai run\u0101 t\u0101das valstis k\u0101 V\u0101cija. Vienlaikus ES notiek darbs pie datu p\u0101rvald\u012bbas regul\u0113juma, kas paredz, ka visi dr\u012bkst\u0113s dal\u012bties ar saviem datiem (gan priv\u0101tiem, gan biznesa, gan valsts instit\u016bciju), ta\u010du \u0161is process ir j\u0101regul\u0113. Kur\u0161 dr\u012bkst\u0113s apkopot sve\u0161us datus, kur\u0161 regul\u0113s datu apstr\u0101di, k\u0101 tos apstr\u0101d\u0101t, kur\u0161 dr\u012bkst\u0113s apstr\u0101d\u0101t, kas un kur uzglab\u0101t.<\/p>\n\n\n\n

Paredzot to, ka digitaliz\u0101cija arvien dzi\u013c\u0101k ielauz\u012bsies ne tikai komunik\u0101cijas, bet ar\u012b ikvienas citas jomas p\u0101rst\u0101vja ikdien\u0101, b\u016btu tikai lo\u0123iski, ka \u0161\u012b jaut\u0101juma sak\u0101rto\u0161anai tiktu piev\u0113rsta arvien liel\u0101ka valsts atbild\u012bgo instit\u016bciju uzman\u012bba.<\/p>\n\n\n\n

K\u0101 b\u016bt soli priek\u0161\u0101 digit\u0101l\u0101s transform\u0101cijas laikmet\u0101<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Pand\u0113mija un ar to saist\u012btais digit\u0101l\u0101s transform\u0101cijas pa\u0101trin\u0101jums b\u016btiski ietekm\u0113jis visas nozares, un ar\u012b komunik\u0101cija nav iz\u0146\u0113mums. V\u0113l nesen, izdzirdot v\u0101rdu \u201ckomunik\u0101cija\u201d, vair\u0101k vai maz\u0101k saprat\u0101m \u2013 \u201csabiedrisk\u0101s attiec\u012bbas\u201d, \u0161odien jau katrs iedom\u0101jamies ko citu: integr\u0113t\u0101 komunik\u0101cija, digit\u0101l\u0101 komunik\u0101cija, kr\u012bzes komunik\u0101cija, starppersonu komunik\u0101cija, starpkult\u016bru komunik\u0101cija, algoritmi, avatari, soci\u0101lie t\u012bkli, reput\u0101cija, z\u012bmolved\u012bba, internets, korporat\u012bv\u0101 soci\u0101l\u0101 atbild\u012bba […]<\/p>","protected":false},"author":1,"featured_media":132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/posts\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":1,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/posts\/354\/revisions"}],"predecessor-version":[{"id":355,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/posts\/354\/revisions\/355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/media\/132"}],"wp:attachment":[{"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/media?parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/categories?post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.janabunkus.com\/en\/wp-json\/wp\/v2\/tags?post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}